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By the end of 2005, Avotus Corporation had been publishing its email newsletter for two years. They wanted a re-design of the newsletter for the new year, to "refresh" the look and feel and revitalize their subscribers' perception of and interaction with the publication. This new look also had to be balanced with the strength of the newsletter's existing brand, so as not to dilute its "recognition factor." Signature elements, such as the lead story image, were kept and placed more prominently on the page. The layout was modified to give greater emphasis to news releases, webinar offerings, and the Forward This Newsletter feature. The color scheme and Viewpoints & Vision logo were altered only moderately, to reflect the concurrent redesign of the Avotus website, while still tying into their corporate blue. View the Avotus newsletter archive.