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Small theater company Terra Mysterium had been marketing itself inconsistently, making little use of its access to multiple social media outlets. In June 2011 a concerted campaign was launched to increase its visibility and fanbase by focusing on the channels with the strongest potential, committing to consistent daily Facebook and Twitter management, and contributing content continuously to its blog. Incorporating such tactics as keyword targeting, educational video, and online scavenger hunts, these efforts saw steady organic growth over three months: Facebook monthly active users increased by over 270%, new Likes increased by 97, Twitter followers nearly tripled, and blog traffic increased almost eight-fold. Marketing for its 2011 Winter Benefit included QR code posters and press outreach, raising over $1200 in funds. Ongoing efforts include outreach to and community building with Chicago's Steampunk fan community.
@TerraMysterium | Facebook | Web