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Kat O’Connor has a wealth of marketing experience that has produced an elegant combination of strategic oversight, creative design, and operational expertise. She has strong experience in multiple aspects of email management, including managing advertising traffic, subscriber lists, and targeted list segmentation, in addition to executing publications and mailings. She has expertise with a variety of leading Email Service Providers (ESPs), including ExactTarget, MailChimp and StrongMail; she also has experience evaluating ESPs to suit a particular client’s needs.
Kat began her career as a creative professional in 1998 and has worked for a variety of creative firms and organizations including Arc Worldwide and Demi & Cooper. She has significant expertise in design, marketing, branding, and electronic publishing, including serving as an integral member of strategy teams for a variety of clients and email marketing studios. Her industry expertise includes insurance, financial services, professional staffing, and fine arts, to name a few. She supplements her design and marketing aptitude with complementary skills such as photography, copywriting, client communication and process development. She also loves to keep her hands in the nitty-gritty of the creative process: concept, design, development, and implementation.