Melissa “Kat” O'Connor

Chicago, IL 60640 • (773) 793-9488 • Email

portfolio: autumneve.com

Summary

An adaptable and highly creative professional, with significant experience in design, marketing, branding, and strategic planning. People-oriented, with strong social media, community-building, and customer engagement skills. Results-driven and detail-oriented, with excellent writing and communications skills. Facilitates the flow of information among team members.

Technical Skills

  • Adobe Dreamweaver
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Creative Suite
  • MS Office Professional
  • MailChimp
  • Exact Target
  • WordPress
  • Blogger
  • HootSuite
  • TweetDeck
  • Google Analytics
  • Google Documents
  • Google Calendar
  • Google Plus
  • Twitter
  • Facebook
  • YouTube
  • Vimeo
  • Flikr
  • XHTML
  • CSS
  • JavaScript
  • PHP

Professional Development

Tribeca Flashpoint Academy, Chicago, IL

  • Social Media Marketing.
  • Certified eMarketing Associate (CeMA) and Search Engine Marketing Professional Organization (SEMPO) certifications.

2011

Professional Experience

Autumn Eve dot com

Freelance Marketing, Design, & Photography

  • Develop strategic marketing plans tailored to client, audience, and communications goals; including integrated multi-channel campaigns incorporating digital, social, email, print. Clients include corporate, small business, and non-profits.
  • Develop and execute social media marketing and content marketing strategies, using platforms such as Facebook, Twitter, YouTube, WordPress.
  • Design and execute email marketing campaigns, web pages, and other direct marketing, advertising, and communications pieces; including responsive designs, MailChimp and Campaign Monitor Template Languages, and print design.
  • Provide photography, photo direction, and retouching services for marketing materials, product shots, headshots, portraits, etc.

2001–present

Invictus Digital Consultants

Email Marketing Consultant

  • Contributed to strategic marketing plans tailored to client, audience, and communications goals.
  • Designed, coded, tested, and executed email marketing campaigns.
  • Developed and programmed drip campaign logic using Exact Target, including complex multi-stream campaigns.

2010–2014

Little Independent

Social Media Consultant

  • Executed the social media marketing strategies on a day-to-day basis. Over a three-month period:
    • Web traffic increased from 1,897 to 2,200 unique visitors.
    • Twitter follows increased by over 400 new followers.
    • Facebook fans increased by 311 and monthly active users increased by 33.25%.
  • Contributed to ongoing development of its marketing plan.
  • Wrote blog articles and press releases, which were picked up by media outlets nationally.
  • Researched and conducted outreach to potential partner stores.

2011

Life Force Arts Center

Marketing Director

  • Collaborated with Executive Director to develop overall strategic marketing plan.
  • Developed and managed Transcendent Journeys, a weekly community spiritual arts-oriented ezine conceived as the primary communications vehicle:
    • Designed the email pieces, produced each issue, and integrated email pieces with social media channels and website.
    • Cleaned, organized, and managed the mailing list of 1,250 subscribers.
    • Supervised the writers, established publication calendar, and served as interim Managing Editor.

pro bono,
2009–2011

MediaTec Publishing

eMedia Manager

  • Designed, produced, and tested all electronic media publications, including nine weekly email newsletters, press releases, event notices, and other materials.
  • Managed subscriber lists for publications, including handling email responses to newsletters and unsubscribe requests, and assisting IT Manager with bounce and blocklist management. List sizes ranged from 20,000 to 50,000.
  • Created custom list queries for special event notices and press releases.
  • Managed newsletter ad traffic: coordinated with Sales and clients to receive and place all ad materials for email media.
  • Set up all electronic mailings on a daily basis, using StrongMail broadcast mailing software.
  • Maintained daily deliverability and sender reputation score reports; maintained weekly open-rate and click-through reports for all newsletters and email advertising.

2007–2008

BeTuitive Marketing LLC

Senior Designer

  • Designed electronic and print newsletters, email alerts, and related marketing materials for multiple clients. Developed HTML templates and produced each issue on a monthly to quarterly publication schedule.
  • Developed internal systems for greater efficiency in creation and implementation of targeted dynamic content newsletters.
  • Collaborated with the publishing team on the development of each client’s marketing strategy, especially as it pertained to design, targeting varied audiences, and integration with client’s existing marketing and branding.
  • Maintained the company website and blog, including monthly portfolio updates. Contributed content to blog.
  • Designed proposals and other sales collateral.

2005–2006

Education

Drew University

  • B.A. in Theatre Arts, graduated Summa Cum Laude, May 1997.
  • Liberal arts education, with emphasis on acting and playwriting, and minors in creative writing and music.

 

Professional Associations

Chicago PhotoCOOP

member 2009-2012

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