Melissa “Kat” O'Connor

• Social Media Marketing.
• Certified eMarketing Associate (CeMA) and Search Engine Marketing Professional Organization (SEMPO) certifications.

• Selected out of 2,000 applicants for one of 280 slots to participate in a highly competitive, employer-based learning program.

Social Media Consultant

• Executed the social media marketing strategies on a day-to-day basis. Over a three-month period:
• Web traffic increased from 1,897 to 2,200 unique visitors.
• Twitter follows increased by over 400 new followers.
• Facebook fans increased by 311 and monthly active users increased by 33.25%.
• Contributed to ongoing development of its marketing plan.
• Wrote blog articles and press releases, which were picked up by media outlets nationally.
• Researched and conducted outreach to potential partner stores.

Freelance Marketing, Design, & Photography

• Develop strategic marketing plans tailored to client, audience, and communications goals; clients include corporate, small business, and non-profit.
• Develop and execute social media marketing strategies, using platforms such as Facebook, Twitter, and YouTube.
• Design and execute email marketing campaigns, web pages, and other direct marketing, advertising, and communications pieces.
• Provide photography and retouching services for headshots, portraits, and marketing materials.

Marketing Director

• Collaborated with Executive Director to develop overall strategic marketing plan.
• Developed and managed Transcendent Journeys, a weekly community spiritual arts-oriented ezine conceived as the primary communications vehicle:
• Designed the email pieces, produced each issue, and integrated email pieces with social media channels and website.
• Cleaned, organized, and managed the mailing list of 1,250 subscribers.
• Supervised the writers, established publication calendar, and served as interim Managing Editor.

eMedia Manager

• Designed, produced, and tested all electronic media publications, including nine weekly email newsletters, press releases, event notices, and other materials.
• Managed subscriber lists for publications, including handling email responses to newsletters and unsubscribe requests, and assisting IT Manager with bounce and blocklist management. List sizes ranged from 20,000 to 50,000.
• Created custom list queries for special event notices and press releases.
• Managed newsletter ad traffic: coordinated with Sales and clients to receive and place all ad materials for email media.
• Set up all electronic mailings on a daily basis, using StrongMail broadcast mailing software.
• Maintained daily deliverability and sender reputation score reports; maintained weekly open-rate and click-through reports for all newsletters and email advertising.

Senior Designer

• Designed electronic and print newsletters, email alerts, and related marketing materials for multiple clients. Developed HTML templates and produced each issue on a monthly to quarterly publication schedule.
• Developed internal systems for greater efficiency in creation and implementation of targeted dynamic content newsletters.
• Collaborated with the publishing team on the development of each client’s marketing strategy, especially as it pertained to design, targeting varied audiences, and integration with client’s existing marketing and branding.
• Maintained the company website and blog, including monthly portfolio updates. Contributed content to blog.
• Designed proposals and other sales collateral.