Life Force Arts Center
Marketing Director
- Collaborate with Executive Director to develop overall strategic marketing plan.
- Developed and currently manage Transcendent Journeys, a weekly community spiritual arts-oriented ezine conceived as the primary communications vehicle:
- Designed the email pieces; produce each issue; integrate email pieces with social media channels and website.
- Cleaned, organized, and currently manage the mailing list; list size 1250.
- Supervised the writers; established publication calendar; served as interim Managing Editor.
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pro bono,
May 2009 – present
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Autumn Eve dot com
Freelance Marketing, Design, & Photography
- Develop strategic marketing plans tailored to client, audience, and communications goals; clients include corporate, small business, and non-profit.
- Design email marketing, web pages, other direct marketing, advertising, and communications pieces.
- Furnish photography services for events, portraits, marketing materials, etc.
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Mar. 2001 – present
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MediaTec Publishing
eMedia Manager
- Designed, produced and tested all electronic media publications, including nine weekly email newsletters, press releases, event notices, and other materials.
- Managed subscriber lists for publications, including handling email responses to newsletters and unsubscribe requests, and assisting IT Manager with bounce and blocklist management. List sizes ranged from 20,000 to 50,000.
- Created custom list queries for special event notices, press releases, etc.
- Managed newsletter ad traffic: coordinated with Sales and clients to receive and place all ad materials for email media.
- Set up all electronic mailings on a daily basis using StrongMail broadcast mailing software.
- Maintained daily deliverability and sender reputation score reports; maintained weekly open-rate and click-through reports for all newsletters and email advertising.
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Mar. 2007 – July 2008
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BeTuitive Marketing LLC
Senior Designer
- Designed electronic and print newsletters, email alerts, and related marketing materials for multiple clients. Developed HTML templates and produced each issue on a monthly to quarterly publication schedule.
- Developed internal systems for greater efficiency in development and implementation of dynamic content newsletters, including rulesets based on list segmentation, using Exact Target email service provider software.
- Collaborated with the publishing team on the development of each client’s marketing strategy, especially as it pertained to design, targeting varied audiences, and integration with client’s existing marketing and branding.
- Hired, trained, and managed the creative/production team.
- Performed technical maintenance and contributed content to company blog (Typepad software).
- Maintained the BeTuitive company website, including monthly portfolio updates. Integrated web forms with Exact Target and Salesforce.com databases.
- Designed proposals and other sales collateral.
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Jan. 2005 – July 2006
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Leo Burnett / Arc Worldwide
Developer / Production Artist
- Implemented website pages, page templates, style sheets from source files provided by design department.
- Developed advertising banners utilizing Flash and PointRoll technologies; developed other webpage elements, such as Flash-based imagemaps.
- Contributed to:
- US Army Reserve website re-design
- Energizer viral marketing campaign
- Cadillac Flash/PointRoll banner ad campaign
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contractor,
Oct. 2004 – Nov. 2004
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Demi & Cooper Advertising
Production Artist
- Maintained and updated client websites, including content changes, image optimization/design, coding updates, and adding new sections within existing websites.
- Implemented website redesigns by transferring content into new page templates and restructuring site architecture.
- Provided design assistance to lead designer as necessary.
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contractor,
Aug. 2004 – Sept. 2004
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