The Blackstone Group is a market research firm specializing in branding, customer loyalty, multicultural markets, and new product research. These ads were targeted to specific trade publications based on theme. The "Brainpower" ad was a placed in the AMA Honomichl directory, a listing of the top market research firms in the United States. The ethnic marketing ad was placed in Quirk's ethnic market research directory. Both were 1/3 page displays.