Supervillain University
Website
In July 2007, Alleged Enterprises had just completed its latest card game, Supervillain University, and was set to launch it at GenCon Indy in six weeks. With limited time left before the convention, they decided to create some "buzz" around it with a campaign combining viral marketing strategies and a website. Keeping their audience in mind, the website was designed as a humorous spoof of legitimate university websites and included an "admissions test" quiz, the results of which could be posted to blogs and otherwise shared online with the gaming community. The entire campaign was closely collaborated with the principals and their technical staff and turned around in two weeks, so that the viral meme would have time to spread.