Sportsmans Image Taxidermy is a family-owned business located in central Minnesota. Their marketing efforts had primarily consisted of word-of-mouth and networking. In 2010 they decided to pursue a web presence as a complement to their existing strategy; not only does it provide an easy way of providing potential customers with examples of their work, but it also allows prospects beyond their existing network to find them. I designed and built the website from concept to launch; in addition, I photographed all of the mounts displayed in the gallery.